Life-events have a lasting impression on people, fostering deep connections to causes, and influence philanthropic decisions. With this perspective on people's innate affinity for selective causes, we developed a comprehensive set of FUNdraising Pillars categorizing various life events and experiences. These pillars aid in audience segmentation and streamline our signature collaboration process enabling us to tap into the power of Cause Affinity and simultaneously leverage the power of Network Effects to grow and reach critical mass in a shorter period of time.
Each pillar provides the ability to effectively reach an audience through the networks they are naturally drawn to support as guided by their affinity for the network's mission-driven cause. This creates an opportunity to leverage a network's ability to reach an audience eager to support the network's events and FUNdraising efforts.
To illustrate this concept, consider the Health Matters Pillar is chosen for a CAUSETrivia campaign focused on cancer awareness and medical bills. By partnering with organizations and individuals involved in the fight against cancer, we can effectively reach an audience with a deep understanding and connection to cancer. This targeted approach optimizes FUNdraising efforts and maximizes the impact of the campaign.
Our pillars bridge life-altering events, passionate individuals, and effective FUNdraising strategies to leverage the power of multiple networks working as teams to benefit common causes.
